13-year old Benjamin Wong is the CEO of Kidfinity, along with his business partner Noah Golder. Their business focuses on educating, entertaining, and empowering kids and future CEOs. Kids working with other kids to build their own futures.
Kidfinity, being the larger company umbrella for all their projects, is currently focused on Kidfinity Studios, a programming arm, which launches kid-focused and hosted podcasts.
On the line up so far, Kid CEO (Creative Entrepreneurial Opportunities), hosted by Ben himself documenting his travels through the journey of being a kid CEO, and Fireflies, a debate show, discussing and debating topical themes from a kids’ perspective.
Young Ambition
Going back in time, Ben’s ambition could be seen in all his early business ventures. From selling avocados on street corners to making and selling foil swans, It seems like there’s never been a time Ben hasn’t been looking to do business.
Luckily, Ben’s parents have always encouraged his entrepreneurial spirit and supported his desire to become a CEO from an early age. In particular, his mom, Sylvia Tam, has been a keen supporter and is currently an active member of our Genius Group community. The apple doesn’t seem to fall from the entrepreneurial tree.
Utilizing the tools available to him, Ben has already tapped into some of the resources and tools on offer for entrepreneurs in the Genius Community. For example, using Talent Dynamics to understand his own genius as a star, and what kind of team he needs to build around himself to achieve success.
The kind of knowledge that sets you apart from the rest enables Ben to start running much quicker than others of his age. Tapping into the potential others have seen all along.
The Roadbumps of Age
But his young age does create some unique road bumps for Ben and his partner. Such as when trying to trademark ‘Kidfinity’, they weren’t only searching ‘how to get a trademark’, they were also, more importantly, searching ‘can a minor get a trademark’.
In other ways, Ben’s age has created a fortunate position. With the support of his parents, Ben has been able to be braver than older entrepreneurs might be. Ben can take more risks, learning as he goes because he doesn’t have the responsibility of a mortgage or to put food on the table. Instead, Ben can focus his passion and excitement on the business and the projects with an attitude to learn, make mistakes, and get better at it.
Growing A Network
As a CEO, Ben is concentrated on working with other driven kid entrepreneurs but it isn’t always as easy as it seems. To grow their podcast business, it means expanding their network and learning more about business and this is where the Young Entrepreneur Academy comes in for Ben.
To move forward, they need to build out a strategy that will enable Kidfinity Studios to grow its programming list, increase listenership, and begin to monetize without losing the quality. Something Kidfinity believes in as a core value, quality productions over quantity.
So what does the future look like for Ben and Kidfinity?
For starters, it’s a summer of the Young Entrepreneur Academy. And then, by the end of the year, a goal to host 7 podcasts in total, releasing an episode for each day of the week.
There’s also potential for business growth in creating and releasing Podcasting courses on Genius U to help kid podcasters master their own skills in podcast hosting. As well as supporting kids in getting their own voices heard in the entrepreneur world.
The world is really Ben’s oyster. We’re looking forward to keeping an eye on what he does next.
Problems
- Age restrictions as a minor
- Lack of Access to Business network of Kid Entrepreneurs
- No business fundamentals
Solutions
- Used Talent Dynamics to understand Team Requirements
- Joined Young Entrepreneurs Academy to learn
- Using Genius U to build a network of like-minded kid entrepreneurs
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