How Well Is Your Content Actually Performing?

The Scary Truth About Most Content:

"A Content Audit is a qualitative and quantitative analysis of your business' content across all online channels.

Its main purpose: to identify successful content strategies so they can be optimized and repeated,

and expose gaps so they can be retooled or discontinued."

An audit gives you the FEEDBACK you need to 10X your Content Performance.

You will get a clear understanding of the following:

1. Problems with your Content

   The first step to having an kick-a$ content program is accessing where you are at today. What's your starting point? Let me illustrate the importance of identifying problems in a quick story. 
   
   I remember my first car. It was a used 2-door, Black Honda Accord. It was reliable, stylish enough for a young professional woman, easy to maintain, and gave me the freedom to blaze trails up and down the US east coast. It was such a good car all I did was put gas in it and go. Literally, that's all I did. No maintenance. No preemptive care. I just drove (if you are judging my lack of car-smarts, I grew up in New York City, relied heavily on public transportation, and had a mother with no driver's license). So, I missed all the warning signs and my car died on me. 

   
   The same thing can happen with your content. You can create, share, post, and create some more. But if you want a steady vehicle your business can use to meet your prospects you must keep a pulse on its health and maintain it accordingly. 

   Don't wait to see troubles like, no sales, no visits to pages, and high bounce rates before you invest in your content marketing. 

   In order to know where you are going, you have to know where you are starting from.

2. Identify Opportunities for Repurposing

   Many people don't realize there is a cost associated with every piece of content you create. There are resources used every part of the content cycle (research, creation, and distribution). Time, money, mental energy, tools - these are all valuable to your business.

   
   So why allocate these resources and not get the highest possible return from them?   
    

   In my house, left-over veggies from dinner become an omelet the following morning for breakfast. Nothing wasted. Everything used to its fullest capacity. 

   
   That what you want to do with your content - use it as many ways as possible to get your full return on your investment.

   
   Have you maximized your content use? A content audit will answer this question and identify potential repurposing opportunities.

   
   Make your content start to pay for itself! Repurposing helps you do this.

   
    
3.  Content Gaps

   Blog Posts, FB, Youtube, Instagram, email, etc., there are so many mediums to create your content, and so many ways to share it. 

   
   Unless you have a huge team and a large budget, there is a good chance you can cover them all. 

   
   How do you know the areas you are focused on are the right ones? 

   
   Our Content Audit will help you know if there are gaps in your content efforts.

   
   Identify content gaps equates to being alerted to opportunities you are missing. Filling them is an important piece in building a robust content strategy. 

   
   For instance, content gaps can come in many forms. One example: You may be writing amazing articles and putting them on your blog, but 80% of your audience are watching videos on Youtube.  

   
   Another example, your content may focus on specific keywords while there are 100 other critical keywords that should be added to your content creations. 

   No matter the specifics, you want to bring the gap. 

4. SEO 

   When you have a question and want an immediate answer, where do you turn?

   Umm hmmm, You Google it (it is so powerful it has transformed itself from a Noun to a verb). You do a search. Well, that's what millions of other people do as well when they want to know something. A portion of that million is your audience. When they search, are they going to be able to find you? Are you going to show up to give them what they are looking for? 

   SEO is a critical part of your content marketing strategy. 

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