EBOOK: The Easy-Going Entrepreneur: Using the Law of Attraction as your marketing strategy

You can't solve your problems with the same level of thinking that created it. Your marketing problems are no different. The Easy-Going Entrepreneur: Using the Law of Attraction as your marketing strategy offers a different approach to marketing by bringing some universal laws into play. Here's a sneak peek into Chapter 1...

EXTRACT
Where do I begin?

Despite being an entrepreneur for most of my life, all my hard work was yielding less and less rewards at greater costs to me and to my family with constant stress and pressure of not knowing enough, having enough, or doing enough.

Whether you’ve just started out or whether you’ve been in business for a while, there’s no doubt you’ll face your fair share of challenges. Especially now! Millions of entrepreneurs across the globe are trying to survive the 2020 plague (otherwise known as COVID-19).

Depending on where you are, these challenges can seem huge, but I’ve learnt that the problems we face as entrepreneurs come down to only three variables: time, money, and knowledge. On a scale of 1 to 10, where do you find yourself in terms of availability of time and money? Take a look at Figure 1. Depending on your answers, you'll find yourself in one of 8 triangles.

Figure 1 - The 8 Triangles of Lack 

Triangles A, B, C, and D deals with lack of knowledge and:

• A, sufficient money to invest in your business but limited time.
• B, sufficient time and sufficient money to invest in your business.
• C, sufficient time and limited money and to invest in your business.
• D, limited time and limited money to invest.

Triangles E, F, G, and H deals with sufficient knowledge and:

• E, sufficient money to invest in your business but limited time.
• F, sufficient time and sufficient money to invest in your business.
• G, sufficient time and limited money and to invest in your business.
• H, limited time and limited money to invest.

Entrepreneurship is a constant juggle between all triangles. Are you currently in the first section and you’re struggling with a lack of knowledge as well as lacking time or money? Or are in section two when you know what you need to know, but you don’t have the money or time to do it?

Irrespective of which triangle you find yourself in, entrepreneurship is an on-going search for knowledge and personal growth and herein lies the challenge: What determines how you progress from where you are to where you want to be depends on how you handle any lack of knowledge. It becomes a balancing act of knowing how to maximise your own inherent strengths, learning what you need to learn, and realising when to hand over the rest to the right people with the right skills.

Sadly, the life of the entrepreneur becomes an endless loop of trial and error with the end result often being an overwhelming feeling of failure as we try to figure this out. We get bogged down by our mistakes of the past and begin to act from a place of desperation, not inspiration. And when we’re running a business rooted in desperation and lack, we lose our ability to dream. We completely forget why we started our business in the first place.

Sound familiar? The great news is that you can change your life simply by changing the way you think!

Are you willing to change your old thinking patterns and embrace the principles of the Law of Attraction? The following describe the steps I used to implement the Law of Attraction into my life and transform my thinking and, in so doing, my business.

My wish is that it will do the same for you.

REVIEWS

“This is a must read. I can vouch for both, Allison and her book!” Srijan Bhardwaj - Writer, Internet marketer
“It's good stuff! Very interesting indeed. Great job Allison Wentworth Ross!” Thomas Downer - Internet marketer
“This book changed something in me. Can't stop the goosebumps! Overwhelming.” Isaac Johnson - Marketer, Business owner

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