Marketing From the Inside Out invites you to explore marketing in a way you may not have done before by helping you answer 25 basic marketing questions. It is meant to be used as a reference guide with the Your Marketing Mentor tool.

How to use the ebook

Feel free to either read the ebook from start to finish and then use the tool, or use the tool to run through the steps before skipping to the sections in the ebook where you need additional help. Perhaps start by ticking off the questions you’re comfortable answering and give yourself a score out of 25. 

The 25 questions are broken down into the following sections.

SECTION 1: HOW POTENTIAL BUYERS THINK
Section 1 is all about your target market and how to structure your marketing strategy around their thinking behaviour. It guides you to answering these often challenging questions.

Knowing your “who”

1. 1. At which market segment will you be directing your next marketing campaign? 
2. 2. Who is your avatar?
3. 3. What are the 6 key learnings of how to engage your avatar?

Timing your “when”

1. 4. What product will you be promoting?
   5. What are the campaign start and end dates for promoting your product offering to your avatar?
   6. What is your campaign budget?
   7. How many hours can you allocate towards the marketing activities required for this campaign to be a success?

Planning your "how" when creating an awareness of your product offering

1. 8. What is your message for making your avatar feel you're speaking directly to them?
   9. What platform will you use to communicate the message?
   10. How will you measure if you're getting their attention?

Planning your "how" when encouraging engagement with your avatar

1. 11. What is the experience you're promising?
   12. What tool will you use to create the experience?
   13. How will you measure if you're delivering the experience?

Planning your "how" when facilitating a commitment from your avatar

1. 14. What is your message for reinforcing their trust?
   15. What call-to-actions will you use to gauge their trust?
   16. How will you measure their level of trust?

Planning your "how" when building a relationship with your avatar

1. 17. What is the theme of the ONGOING value conversation with your community?
   18. What activities will you use to keep the conversation going?
   19. How will you measure if everyone's feeling the love?

SECTION 2: HOW YOU THINK

Finding your “why”

1. 20. Which one of the 17 UN Global Goals resonates most with you?
   21. What are five ways in which your selected goal can tie in with your life and your business?
   22. Which five passions resonate most with you?
   23. What are five ways in which your selected passions can tie in with your life and your business?

SECTION 3: FINDING YOUR FLOW
In the final section, we look at how understanding your natural strengths can help you create a marketing job description that gets you into flow. It’s about authenticity as the bridge between how potential buyers think and how you think. When you’re marketing in flow with a mindset of abundance, you attract the right people. So to get you into flow, section 3 asks the two most important questions of the “Marketing from the inside out” ebook.

Choosing your “what”

1. 24. What percentage of each Genius energy makes up your 100% Genius?
   25. When you consider your limited resources, what marketing tasks will you do yourself, what will you learn, what will you outsource, and when should you rather partner with someone whose strengths complement your weaknesses?

If your score is below 10, perhaps you should consider purchasing the ebook.

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