Show engagement strategy in 3 simple steps

Debrief: Marketing Strategy

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Description

This 45-minute debrief is a follow-on to the following microdegrees:

1. Engagement Strategy in 3 Simple Steps

2. The Internet Marketing Quickstart Guide


    • As an entrepreneur, chances are you have a multitude of ideas brewing for products and services you'd like to sell. The challenge is that not everyone you're selling to have the same needs. Consider some potential buyers:


  1. Alex is a potential customer. He doesn’t yet know he needs your product or service, but once he learns about what it can do for him, he'll be hooked! He needs to touch, taste, smell, or hear your product before he decides to buy. The challenge, though, is that he's on a tight budget.

  2. Grayson is a potential customer. He's ready to commit to buying your product or service. He needs to touch, taste, smell, or hear your product before he decides to buy. The challenge, though, is that he wants everything to be made easy for him.

  3. Xander is an existing customer and she may be interested in some of the other products in your range. The challenge, though, is that she doesn’t want what the masses have. Exclusivity is key!


Can you see why one blanket marketing strategy for multiple personas just won't work? While companies with huge marketing budgets can easily sell everything to everyone at the same time, as lone entrepreneurs, we often have to consider our limited resources. 


In this follow-up debrief session, I help you identify the gaps in your marketing strategy and support you in completing the necessary steps to creating a strategy for your next marketing campaign.




PLEASE READ THESE TERMS OF USE CAREFULLY


TERMS AND CONDITIONS: 

This is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service.

If you choose to use our Service, then you agree to the collection and use of information in relation to this policy. The Personal Information that we collect is used for providing and improving the Service. We will not use or share your information with anyone except as described in this


PRIVACY POLICY:

In addition, when you use any of our current or future services, you will also be subject to our guidelines, terms, conditions and agreements applicable to those services.

These Terms & Conditions will relate to all websites held by GeniusU Pte Ltd, Wealth Dynamics Pte Ltd (Entrepreneurs Institute), Entrepreneur Resorts Ltd or any of their Subsidiary companies or businesses.

For detailed terms, please visit https://www.geniusu.com/terms


STANDARD MERCHANT TERMS:

Payment Policy

An Acknowledgement receipt and details of order for the payment made, will be sent to your email address as proof of payment, within 3 working days


Customers Privacy

We may use Data to customize and improve your user experience on this site. However, we will make efforts so that your Data will not be given to third parties, unless (i) we obtain your consent, such as when you chose to opt-in or opt-out to the sharing of Data; (ii) a service provided on our site requires the interaction with, for example, an Application Service Provider, (iii) pursuant to legal process of law enforcement.


Refund Policy 

We do not issue refunds for mentor sessions. Instead, mentor sessions can be rescheduled. As a customer, you are responsible for understanding this upon purchasing this item.


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Terms & Conditions

PLEASE READ THESE TERMS OF USE CAREFULLY

This is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service.

If you choose to use our Service, then you agree to the collection and use of information in relation to this policy. The Personal Information that we collect is used for providing and improving the Service. We will not use or share your information with anyone except as described in this

Privacy Policy.

In addition, when you use any of our current or future services, you will also be subject to our guidelines, terms, conditions and agreements applicable to those services.

These Terms & Conditions will relate to all websites held by GeniusU Pte Ltd, Wealth Dynamics Pte Ltd (Entrepreneurs Institute), Entrepreneur Resorts Ltd or any of their Subsidiary companies or businesses.

For detailed Terms, please visit https://www.geniusu.com/terms

Standard Merchant Terms

Payment Policy

An Acknowledgement receipt and details of order for the payment made, will be sent to your email address as proof of payment, within 3 working days

Customers Privacy

We may use Data to customize and improve your user experience on this site. However, we will make efforts so that your Data will not be given to third parties, unless (i) we obtain your consent, such as when you chose to opt-in or opt-out to the sharing of Data; (ii) a service provided on our site requires the interaction with, for example, an Application Service Provider, (iii) pursuant to legal process of law enforcement.

Refund Policy on Events

No refund can be made for cancellations or no-show at the event upon successful registrations. No refund can be made on any of the courses and mentoring programs organized by Wealth Dynamics, GeniusU, Entrepreneurs Institute or its partners.

Refund Policy on E-Products

Since our online store is offering non-tangible irrevocable goods we do not issue refunds once the order is accomplished and the product is sent. As a customer you are responsible for understanding this upon purchasing any item at our site.