Running a business is very exciting. You offer a unique solution. You’ve found you’re really good at something. Your current customers love you.

If you’re selling a service, it’s likely that a large percentage of customers come to you...

Your 'brand' basically drives what people say about you when you're not in the room. Are you thinking... argh?

  A few years ago I volunteered to be in charge of marketing for the committee for a health and gym club. I had been a...