The times they are a changing. A world where the focus of marketing is to find leads, convert leads to prospects, and then convert prospects to customers is coming to an end. Fast. Consumers are on to us. They've become adept at sensing the intentions behind our marketing and if we see them merely as money in the bank, they're likely to run a mile.

The image above illustrates the four decision-making stages that potential customers go through when making a buying decision. As entrepreneurs - and especially entrepreneurs who understand frequency - we have tremendous power as every step of the customer journey is an opportunity for us to use our inherent Genius to make a lasting impact:

1. When creating awareness, connect to your Dynamo frequency. How are you authentically expressing your inherent creativity? What is the unique marketing message from your heart to theirs? Which platforms are you using to convey this message?
   
   Example Dynamo marketing activity: Create a series of Facebook posts, including images and videos, that express your heart-felt marketing messages.
    

2. When providing an engaging space for those wanting to know more, connect to your Tempo frequency. How are you using empathy to tap into what your community members, colleagues, or partners need? In which ways are you using your six senses instead of hearing only with your ears and seeing only with your eyes?
   
   Example Tempo marketing activity: From your Facebook posts created in the previous step, invite people to your Facebook group, business page, or interactive website where you encourage engagement with you, your team, and other community members.
    

3. When facilitating the commitment, tap into your Steel frequency. Knowing that you are omniscient and can access all the details you need simply by raising your vibration, how can you connect heart-to-heart in a way that’s unique to their needs?
   
   Example Steel marketing activity: From your interactive Facebook group, page or website, encourage a call where you’re able to hear your potential client’s concerns and questions.
    

4. When inspiring involvement, tap into your Blaze frequency. Knowing that there’s an abundance of everything for everyone, how can you continue to add value to your clients? How can you get them involved in making this world a better place for everyone?
   
   Example Blaze marketing activity: Once someone has purchased, have a series of follow-up personalised emails ready to ensure they’re happy with their purchase or, if feasible, arrange an onboarding call or webinar to help them make the most of their purchase. Find ways in which your strengths complement one another to create something new. 

Imagine a marketing strategy where, instead of aiming for the next sale, the end goal is to resonate creativity, empathy, omniscience, abundance, and unconditional love so those you connect with receive creativity, empathy, omniscience, abundance, and ultimately, unconditional love. You are that powerful. 

Adapted from The Easy-Going Entrepreneur: Using the Law of Attraction as your marketing strategy.