How did MrBeast open a nationwide chain of 300 MrBeast Burger outlets overnight across the US? In this video, Roger James Hamilton unwraps what he did, how he did it, and what it has to do with Arnold Schwarzenegger, Sylvester Stallone, Bruce Willis, and Mariah Carey.
If you're wondering how a 22-year-old Youtuber has managed to launch a nationwide restaurant chain in the middle of the biggest restaurant crisis the world has ever seen, the answer is one man: Robert Earl. Robert is the CEO behind Hard Rock Cafe and Planet Hollywood. He is now growing Virtual Dining Concepts as "The Leader in Celebrity Restaurant Brands" and MrBeast is his latest partner.
Inspired by Uber Founder Travis Kalanick, who has grown his virtual kitchen network, Cloud Kitchens, into a $5 billion company, Robert is now working with Youtubers - beginning with MrBeast - and rolling out their own branded restaurant chain, while also helping local restaurants hit by the crisis to generate extra revenue.
As a result of the business model, MrBeast - who has no prior experience running a restaurant chain - has achieved overnight what it took McDonald's 5 years to reach. Is this the new face of business? Or is this just another Burger brand? Is this a bad thing, or a very good thing?
Let us know what you think in the comments below.
You can also watch this video on Roger James Hamilton's YouTube channel 
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