Passion is what drives you to succeed because you are completely dedicated to making your business work no matter how hard the process may be. A lot of aspiring entrepreneurs do not have a passion for their businesses. They do not even have a passion for making money. They just like the idea of success. Without having some sort of passion driving you, you will not survive as an entrepreneur because the grind of building a business will take a toll on you emotionally, mentally, and physically. This can be very tough to overcome without having a purpose or passion driving you forward.
Before thinking about starting a business, you will need to ask yourself if you possess the passion that is necessary for you to succeed. Owning a business is not like being an employee and having your tasks mandated for you in advance. You will need to create your own goals that are supported by the strategy and initiatives you design. Then you must carry out this strategy in order to make it work. As you can see, you will not work only 8 hours per day. It will seem as if you are working almost 24 hours every day to make your business successful. Now ask yourself whether you can maintain this sort of work ethic 7 days a week until you finally create a successful business. Then the work does not stop there because you will need to sustain this effort in order to keep a successful business. There is no letting up as an entrepreneur if you hope to get to the top and remain at the top.
If your goal is to create a successful business, you will need to be passionate about the entrepreneurial process.