An internal link is a link type one page to another page on the same domain. These are text links from one page on your website to another. Your website navigation is an example of internal linking, however here we’re talking about links in the content, on the pages.

Why are links important to Google?

Google utilises links to find out what content on your site is related as well as the value of that content.

Relationships between content

Google crawls websites by following links, internal as well as external, handling a bot known as Google bot. This bot appears at the homepage of a website, begins to render the page as well as follows the first link. By following links, Google may work out the relationship between the various pages, posts as well as other content. This way Google searches out which pages on your site cover the related subject matter.

You’ll notice links to the ‘Content SEO’, ‘Internal linking’ as well as ‘Site structure’ tags. We make sure Google knows that the content on those pages is related to the content of this post by adding these links.

How to structure your internal links?

While your navigational links will still aid users to search your content as well as discover new pages on your website, many of your contextual links must link back to your home page through relevant anchor text (like target keywords plus close synonyms).

Structurally, this would indicate that you’ll have more links pointing to your homepage than to any other page. This means that visitors to other high auxiliary pages on your website should quickly find themselves back on your information-rich home page.

If you point to the same URL various times on a similar page, priority is given to the primary anchor text. With that in mind, what some webmasters resort to is limiting access to navigational links for crawler at the top of the page to give more prominence to contextual links.

Link value

In addition to understanding the relationship between content, Google divides link value between entire links on a web page. Often, the homepage of a website has the maximum link value as it has the most backlinks. That link value will be shared between entire the links found on that homepage. The link value passed to the following page can be divided between the links on that page, and so on.

Therefore, your newest blog posts will obtain more link value if you link to them from the homepage, instead of only on the category page. And Google will search new posts quicker if they’re linked to from the homepage.

 While you get the concept that links pass their link value on, you’ll comprehend that more links to a post mean more value. Because Google deems a page that gets lots of valuable links as more significant, you’ll increase the chance of that page ranking.